The moment users initiate an action; they start to wait. The worst scenario is when they don’t have any signs that the system has received their request. It’s crucial to give some visual feedback right after receiving the request from the user to show that the process has been started. Motions will help you with that.

Almost any app can utilize motion graphics when loading its content to retain users. Animated loading screens like progress bars, timelines, and other dynamic elements may come in handy, namely:

  • keep users engaged and inform them that they are moving forward in the process;
  • ensure psychological comfort while waiting;
  • inform users about the level of progress;
  • become a nice design feature that will distinguish your product from others.