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April 7th, 2022 / 14 min
PRACTICAL WAYS OF IMPROVING CUSTOMER EXPERIENCE IN ECOMMERCE
Great CX delivers positive results not only from a customer’s perspective but also from an organizational one.
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March 29th, 2022 / 9 min
SHOULD YOU STILL OUTSOURCE IT TO UKRAINE?
By outsourcing IT to Ukrainian teams, you invest in the state’s economy. It’s critical for Ukraine to thrive financially now.
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March 15th, 2022 / 12 min
THE GROWING IMPORTANCE OF PLANNING FOR BUSINESS CONTINUITY
BCP depends on many factors — business size & type, industry, way of working, core activities, etc. All this must be accounted for.
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February 23rd, 2022 / 18 min
9 SECRETS OF EFFECTIVE COLLABORATION WITH A UI UX DESIGN SERVICE PROVIDER
For the product to communicate your custom message, you, as a business owner, should take part in designing it from day one.
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February 9th, 2022 / 13 min
DRIVING YOUR BUSINESS ADVANTAGE WITH A TECHNOLOGY STRATEGY — DOS AND DON’TS
Developing an IT strategy for business is no small undertaking, especially if you don’t know how to approach it the right way.
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January 26th, 2022 / 15 min
OMNICHANNEL IS STILL A BIG THING IN ELEVATING DIGITAL CUSTOMER EXPERIENCE
There’s no uniform solution for all businesses looking to follow the omnichannel path. This requires a custom approach.
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January 13th, 2022 / 13 min
THE ROLE OF A FUNCTIONAL PROTOTYPE IN SOFTWARE ENGINEERING
A prototype is not an optional extra that can be discarded as useless. It can either make or break the development process.
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December 23rd, 2021 / 16 min
A DESIGNER’S PERSPECTIVE ON UI UX TRENDS IN 2022
Users are demanding. It’s no longer an easy feat to grab their attention and most importantly, keep it.
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December 17th, 2021 / 12 min
KEEP AN EYE ON THESE 5 SOFTWARE DEVELOPMENT TRENDS IN 2022
Integrate new tech for a certain reason. If this tech doesn’t solve any burning issue, you just don’t need it.
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December 8th, 2021 / 16 min
HOW TO COMPILE A SOFTWARE REQUIREMENTS DOCUMENT SO DEVELOPERS ESTIMATE YOUR PROJECT FAST?
Without a proper understanding of the product’s requirements, there’s little chance anyone can accurately estimate its development cost.
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November 24th, 2021 / 23 min
TIPS ON USER EXPERIENCE AND USABILITY, OR HOW TO MAKE CUSTOMERS LOVE YOUR PRODUCT
The key factor that affects your digital product’s success is user experience and usability. So pay increased attention to it.
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November 9th, 2021 / 12 min
THE TRADITIONAL APPROACH TO OUTSOURCING PRODUCT DEVELOPMENT IS DEAD
If you are dissatisfied with the result of cooperation between in-house and external teammates, there’s certainly a need for change.
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October 19th, 2021 / 11 min
BEING A VIRTUAL CTO IS MORE THAN JUST GIVING ADVICE: AN INSIDE PEEK
To move forward you need a wealth of talent, a scalable infrastructure, and a strategy for continuous growth. CTO keeps an eye on this all.
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September 10th, 2021 / 12 min
5 POWERFUL WAYS TO IMPROVE USER ENGAGEMENT STRATEGY
As a brand, you expect a lot from your users. You want them to click, swipe, tap, fill, buy, etc. But do you know how to motivate them?
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August 21st, 2021 / 12 min
EVERYTHING YOU NEED TO KNOW ABOUT CTO-AS-A-SERVICE
A virtual CTO provides go-to technology consulting to ensure that company technology decisions align with business goals.
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August 9th, 2021 / 11 min
POC, PROTOTYPE, OR MVP: HOW TO ACHIEVE PRODUCT-MARKET FIT?
How to grow from an idea to a product that people love to use? The road starts with understanding PoC, prototype, and MVP.
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July 15th, 2021 / 19 min
HOW UNIT TESTS CAN IMPROVE YOUR PRODUCT DEVELOPMENT?
When software becomes more complex, debugging can be more resource-consuming. Time to switch to automated unit testing.
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July 6th, 2021 / 13 min
SEXTECH STARTUPS: THE FUTURE OF WELLBEING
If you have an idea of a sextech product and want to enter the industry, we have a few practical tips for you.
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June 29th, 2021 / 9 min
HOW TO OPTIMIZE THE PROCESS OF COLLECTING USER FEEDBACK?
Here, we focus on a real case, telling how we helped our client collect customer feedback at an early product launch stage.
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June 7th, 2021 / 13 min
HOW TO IDENTIFY AND MANAGE TECHNICAL DEBT?
Technical debt works the same way as financial debt. If you don't repay the loan, it continues to compound. Here's how to maintain it.
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May 20th, 2021 / 3 min
SEXTECH STARTUPS: BARRIERS & PERSPECTIVES
There are still many obstacles and challenges for companies in sextech, yet new opportunities are also opening up for them.
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May 12th, 2021 / 20 min
HOW TO CHOOSE THE RIGHT TECHNOLOGY STACK FOR YOUR BUSINESS?
When building a house, you use various “building materials.” The same is with your digital product. Learn how to use the right tools.
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March 17th, 2021 / 17 min
HOW TO IMPROVE CUSTOMER EXPERIENCE IN 2021?
To keep ahead of competitors, you need to deliver great personalized experience to your customers at each touchpoint.
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February 19th, 2021 / 13 min
B2B AND B2C PRODUCT MANAGEMENT: WHAT’S THE DIFFERENCE?
Despite some overlap, B2B and B2C product management follows different processes & approaches. Let's make it clear.
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February 9th, 2021 / 12 min
RISK MITIGATION IN THE PRODUCT DEVELOPMENT PROCESS
Addressing and realizing development risks in advance can save you time, costs, and, sometimes, your product.
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January 25th, 2021 / 13 min
THE PROBLEM WITH PRODUCT STRATEGY AND HOW YOU CAN FIX IT?
The main reason why a feature-based roadmap fails is that it lacks the answer to one simple question: Why is this feature needed?
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November 9th, 2020 / 9 min
PRODUCT DEVELOPMENT BACKSTAGE: START NEW PROJECTS FASTER
What's behind the product development framework? The goal is to get rid of low value-added tasks and focus on business needs.
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September 30th, 2020 / 16 min
HOW TO LAUNCH A STARTUP WHEN YOUR BUDGET IS TIGHT?
Product development can cost you a fortune. But if approached rationally, you have all chances of releasing a valuable product.
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September 15th, 2020 / 9 min
MOTION DESIGN: HOW TO WIN HEARTS & MINDS OF YOUR USERS?
Using visual content, you help customers assimilate new information faster and with less effort. Here's how to do it.
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August 18th, 2020 / 17 min
WHAT YOU SHOULD KNOW ABOUT USER STORIES?
User stories are short descriptions of something that users of your product want to achieve. But why are they so important?
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July 14th, 2020 / 9 min
5 THINGS TO CONSIDER WHEN CREATING DATING APPS
Today, more people meet online and become picky when choosing a dating app. So prepare your product strategy well.
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July 6th, 2020 / 7 min
HOW TO INCREASE USER ENGAGEMENT: A THREE-STEP STRUCTURE
If your app requires a user to create an account, provide a valuable user onboarding experience. Use this 3-step structure for this.
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June 23rd, 2020 / 14 min
THE DEFINITIVE GUIDE TO BUILDING A SCALABLE SOFTWARE
Why scalability matters? If the product is non-scalable, there are delays in functionality, and the entire user experience suffers.
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June 17th, 2020 / 9 min
CX METRICS: HOW TO MEASURE CUSTOMER SATISFACTION?
CX is how customers perceive and feel about your business and brand. But how to measure customer experience?
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June 5th, 2020 / 8 min
WHAT IS SEXTECH AND WHY IS IT SUCH A BIG OPPORTUNITY?
We often hear about such growing industries as fintech and healthtech. But sextech is often overlooked. Why?
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May 29th, 2020 / 8 min
THE ULTIMATE GUIDE TO CLOUD COMPUTING
The cloud is everywhere - when you check your email, use your phone maps, watch Netflix, or work with Google spreadsheets.
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May 25th, 2020 / 10 min
CX VS. UX: THE COMPLETE COMPARISON
Have you been thinking the concepts of customer experience and user experience are the same? Well, they are not.
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December 5th, 2019 / 7 min
HOW DID OUR TEAM PREPARE FOR THE WEB SUMMIT 2019?
Let’s talk about Web Summit, the biggest tech conference in Europe, where geeks, startup founders, investors, and makers meet.
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November 14th, 2019 / 7 min
DIGITAL PRODUCT STRATEGY: FROM IDEA TO EXECUTION
A successful product starts with a successful product strategy. Here's how to create one.
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October 9th, 2019 / 19 min
PRODUCT CATEGORY PAGE DESIGN: BEST PRACTICES
Why consider both visual appearance and functionality of your category pages? Learn below.
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September 23rd, 2019 / 12 min
WHAT IS USER RESEARCH AND WHY IS IT USEFUL?
Conducting user research can help create useful and meaningful products. Here's why.
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September 15th, 2019 / 16 min
EVERYTHING YOU NEED TO KNOW ABOUT DIGITAL PRODUCT DEVELOPMENT
In this article, we will discuss the phases of product development, and most profitable digital product ideas.
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